The Role of Analytics in Marketing Campaigns

Analytics is essential for measuring the success of your marketing campaigns. By measuring key metrics, you can gain insights into what’s working and what’s not, and make data-driven decisions to optimize your campaigns for better results.

Building a Strong Brand Identity

A strong brand identity is essential for small businesses looking to establish themselves in a crowded market. A strong brand identity helps to build trust with customers, stand out from competitors, create an emotional connection with customers, and increase brand awareness.

The Importance of Social Media Marketing

Social media marketing is crucial for small businesses looking to reach a wider audience, increase brand visibility, build relationships with customers, drive traffic to their website, and stay ahead of the competition.

SEO: How to Optimize Your Website

Optimizing your website for SEO is a critical part of any digital marketing strategy. By following these tips, you can improve your website’s ranking on search engines, attract more visitors, and ultimately generate more leads and sales for your business.

How important is the Quality Score of Good Ads?

The quality score of your Google Ads is important to say the least. Not only does it affect the ranking of your advert, but also the cost.

The Customer Journey and the power of Intent

Nowadays, you’re only really limited by your creative ability and imagination, but then so is everyone else. It’s a competitive marketplace out there, so once you’ve got your messaging right, you need to think about where you’ll target your customers in their purchasing journey.

What Instagram Likes (and Hates) – 30th August 2022 Guidelines Update

These best practices are a comprehensive guide of the dos and don’ts that you absolutely must follow.

Does Email Marketing Work?

Absolutely. If you’re either new to digital marketing or have just started a company and don’t have a decent-sized marketing budget to work with, then email marketing could be just the ticket.

Where to begin with Digital Marketing

If you’re just starting to promote your business for the first time, it can be quite a daunting feeling. What do I need to do? Where do I start?

Ten Facts About Social Media You Should Know

If you’re unsure about whether your company needs to have a professionally maintained social media account or if it’s important to advertise on social media platforms, allow us to present a compelling argument for both.